QR Codes and Reality

I know, I’ve said some negative things about the opinions of Jon Barocas in the past. However, his recent guest article on Mashable is quite good.

Now, many accuse me of being too cynical about this form of barcode used as a marketing gateway, but I do believe they have purpose in very specific executions. This all said, I agree with Barocas on their longevity and mass saturation.